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Jumat, 11 Maret 2011

World’s most expensive purse worth $3.8 million

The luxury Lifestyle blog (the home of luxury Lifestyle) presents World’s most expensive purse worth $3.8 million.


The House of Mouawad has just unveiled the Mouawad 1001 Nights Diamond Purse, the world’s most expensive handbag, valued at a staggering $3.8 million.

The most expensive purse in the world was designed by Robert Mouawad and handcrafted by 10 artisans in over 8,800 hours.

The heart-shaped purse incorporates 18kt gold and 4,517 diamonds (105 yellow, 56 pink and 4,356 colorless) with a total weight of 381.92 carats.

The purse was on display at the Doha Jewellery and Watches Exhibition over the weekend of Feb. 20. There has been no word yet if anyone has bought the purse.

The handbag is the second record-breaking attempt from the House of Mouawad, which was founded in 1890.

In 2003, Guinness World Records certified, ‘The Very Sexy Fantasy Bra,’ which was produced in collaboration with Victoria’s Secret, as the most expensive bra ever made with a value of $11mn.

Source: Gulf-times



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China may double luxury sales by 2015

The luxury Lifestyle blog (the home of luxury Lifestyle) presents China may double luxury sales by 2015.

 
China’s luxury spending may more than double by 2015, surpassing Japan to become the world’s largest market for branded goods, according to McKinsey & Co.

Sales of luxury items in China, including clothes, handbags, watches and fine jewelry, are expected to increase to about 180 billion yuan in 2015.

The 2015 estimate would be equivalent to 20 per cent of global luxury spending, the consulting company said.

“Even with the proliferation of luxury stores in recent years, China is far from reaching saturation,” Yuval Atsmon, a principal at McKinsey said. Via Bloomberg


 
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Kamis, 10 Maret 2011

Western luxe brands turn to China’s Twitter, Weibo

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Western luxe brands turn to China’s Twitter, Weibo.

 
Louis Vuitton, Chanel, Gucci, and Burberry are testing the Chinese microblogging service Weibo to research their most promising market of the future from the inside.

The platform, which grows at 10 million users per month, has been attracting an elite of Western luxe brands over the past month, testing ideas for campaigns or other projects directly on their Chinese audience.

“You can immediately see how the market and your following will respond to something if you want to do research” said Leaf Greener, fashion editor of Elle China.

Just like Twitter, Weibo lets its users post updates of up to 140 characters, “which in Mandarin Chinese is substantial, allowing for more detailed expression,” BoF states.

Thanks to more sophisticated features that resemble those on Facebook, the internet portal is well mapped-out to serve as a marketing testing tool for international fashion brands.

Sources: AFPrelaxnews – The Business of Fashion



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YSL’s Manifesto Spring/Summer 2011

The luxury Lifestyle blog (the home of luxury Lifestyle) presents YSL’s Manifesto Spring/Summer 2011.


Yves Saint Laurent will be launching its much-awaited Spring/Summer 2011 Manifesto on 5 March.

The publication will be released in major cities including London, Paris, New York, Milan, Tokyo, Hong Kong and, for the first time, Los Angeles.

‘La Manifesto’ features images starring face of YSL‘s S/S ’11 campaign, Arizona Muse, which has been photographed by Inez van Lamsweerde and Vinoodh Matadin.

It will be distributed to the first 2,000 passers by in each city and will include a special tote bag.

The S/S 2011 Manifesto will mark the eighth edition of this publication. Each Manifesto is a celebration of the latest collections from the Yves Saint Laurent brand.

The Yves Saint Laurent Manifesto was the brainchild of the luxury brand’s creative director, Stefano Pilati.

 
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Louis Vuitton Men’s S/S 2011 Ad Campaign

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Louis Vuitton Men’s S/S 2011 Ad Campaign.

 
Louis Vuitton’s ad campaign for their Spring/Summer 2011 collection is out. It stars Taiwanese actor Godfrey Gao and Doug Pickett, photographed by Cédric Buchet.

The campaign also features bags from the S/S 2011 Menswear Collection: Monogram Impression Sac Weekend, Utah Cabas Zippe, and Damier Graphite Elvis.



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China’s middle class stampede for luxury handbags

The luxury Lifestyle blog (the home of luxury Lifestyle) presents China’s middle class stampede for luxury handbags.

 
It could be a queue for a pop concert, a top nightclub or even the opening night at the theatre. But the hundreds of people lined up in a Hong Kong street are actually waiting to bag a bit of luxury.

“We’re looking for new handbags,” says student Celeste Law as she queues patiently alongside her friend Karina Luh outside the supermarket-sized branch of Chanel on Hong Kong’s Canton Road.

The students, both 20, already sport impressive accessories — Celeste carries a Louis Vuitton monogrammed bag, while her friend’s is from Chanel.

Both work part-time and saved for over a year to buy their trophies.

“We want them because of the famous brand,” said Celeste. “What can I say? People will focus on your bag. It’s about feeling confident.”

Even on a weekday morning, Canton Road is flooded with shoppers happy to pay a small fortune for a luxury tote, shoulder bag or evening clutch in its jumbo designer stores.

Many are from the Chinese mainland, and some even carry suitcases to get their purchases home. The market for such luxury has extended far beyond China’s roughly 900,000 US dollar millionaires.

The market is now being driven by China’s burgeoning middle class, with the truly rich going ever further upmarket — happily spending tens of thousands of dollars on the right bag.


Handbag sales for Prada alone grew by over 80 percent in China in 2010, Sebastian Suhl, chief operating officer at the Prada Group, told AFP, while those of the group’s Miu Miu brand rocketed by over 500 percent.

“We believe we have only begun to scratch the surface of China’s potential,” Suhl added.

The brokerage firm CLSA Asia-Pacific Markets predicts China will become the world’s largest luxury goods market by 2020, accounting for 44 percent of worldwide sales and bigger than the entire global market is now.

Christina Ko, who blogs at HK Fashion Geek, said the Asian love of the luxury bag has become “a cultural fact. In the same way that Asians prefer rice to potatoes, they also prefer luxury handbags to non-branded ones.”

But as customers become more sophisticated, the demand is changing — bringing those who would previously have bought fakes into the market for the real thing.

“Middle class people are getting the Louis Vuitton bags, and the people who used to get them are now looking for something else,” Amanda Lee, who writes the Hong Kong-based blog Fashionography, told AFP.

Zuki Ho, a sales associate and mother, is one of the middle-class buyers boosting the industry: she owns 15 luxury handbags, and once spent HK$40,000 (US $5,135) “double her monthly salary” on a handbag.

She says she loves handbags because “I enjoy being watched on the street when I’m carrying the bag.” But she would never buy a fake — “I’m afraid of being found out,” she added.

Fakes remain big business in China, but genuine luxury is bigger.

And while women are a growing force in the Chinese designer market, men are not immune, competing fiercely over the most stylish ‘man bag’.

At the second-hand luxury handbag store Milan Station in Hong Kong’s upmarket Central district, bags sometimes sell for more than their retail price.

“People always ask for some kind of limited edition, a more expensive bag,” supervisor Jackie Lau told AFP. “People don’t feel guilty about it (buying a designer bag) because it’s like an investment.”

Customers can trade in their bags and take to the streets with a new one as often as they like, while those lucky enough to make it onto waiting lists for limited-edition bags can sell them straight to a second-hand store for a profit.

A waiting list is common for a truly coveted bag, with a wait of several months currently the norm for Mulberry’s Alexa bag.

The ultimate bag of desire remains the Hermes Birkin, which famously takes 18 hours to make by hand. The crocodile skin version uses the finest sections of hide from four crocodiles.

It costs from $9,000 to an astounding $160,000 for one of the top diamond-studded models, a Hermes spokeswoman told AFP.

Chinese women appeared immune to the “luxury shame” that affected females in other parts of the world during the global economic downturn, the consultancy Bain & Company said last year.

But while handbags are traditionally used to broadcast one’s success and good fortune, this too may be changing as more and more women join the designer-toting club.

Lee herself has a denim Chanel bag, a gift from family — but carries it “so that no one sees the double C (logo)”, she said.

“People would know (who the designer was) already if they were really into Chanel, from the shape and so on, but I feel like there’s no need to let the entire world know.”

Source: AFPrelaxnews- Photo: Reuters


 
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Blake Lively for Chanel Ad Campaign


The luxury Lifestyle blog (the home of luxury Lifestyle) presents Blake Lively for Chanel Ad Campaign.

Blake Lively was hired to be the spokesmodel for Chanel Handbags print campaign and now the first image has appeared online.

The ad, shot by Karl Lagerfeld, has the Gossip Girl against a set of mirrors staring at the viewer from her reflection and carrying the new Mademoiselle bag.

In contrast to singer Lily Allen’s playful Breakfast at Tiffany’s–inspired ads, Lively’s campaign feels edgier and more sophisticated, with a moody, Hitchcockian tone.

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“Hotel Louis Vuitton”

The luxury Lifestyle blog (the home of luxury Lifestyle) presents “Hotel Louis Vuitton”.

 
Marc Jacobs spends a lot of time on the road, so what better theme for his fall-winter collection for Louis Vuitton than the goings-on inside a grand old hotel?

To the sound of elevators arriving, uniformed bellboys opened wrought-iron doors for models stepping out in tongue-and-cheek outfits inspired by, among other things, porn films from the 1940s.

“I spend a good part of my life in hotels and I like watching their secret lives, especially the ballet between call girls, mistresses and wives,” said Jacobs, 47, on the final day of Paris fashion week.

“It’s interesting to see what the women wear the day after,” added the native New Yorker who joined Louis Vuitton as creative director in 1997. “We know very well that fashion is role-playing. We can invent our own characters.”

Chambermaids were well represented, distinguished by dainty white collars on, for instance, a jacket and cropped pants with leather insets. More ladylike guests stepped out in demure coat-dresses with oversized buttons.

Then there was a transparent raincoat with the Louis Vuitton logo, worn with little crystal handcuffs. “It was sweet,” said Jacobs, cigarette in hand.

The last to check out of Hotel Vuitton was the British supermodel Kate Moss, looking leggy in a rubberised lace jacket with — often seen this season — clipped Mongolian fur sleeves.

Most looks emerged with a Louis Vuitton bag of one kind or another, as well as bellboy hats with the iconic “LV” lego that is such a money-spinner for the brand’s French corporate parent, LVMH Moet Hennessey Louis Vuitton.

LVMH is owned in turn by Christian Dior, which abruptly ditched its chief designer, John Galliano, on day one of the collections amid a scandal over alleged anti-Semitic remarks uttered at a Parisian cafe.

Source: AFPrelaxnews


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Senin, 07 Maret 2011

Sarah Burton To Design Royal Wedding Dress


The luxury Lifestyle blog (the home of luxury Lifestyle) presents Sarah Burton To Design Royal Wedding Dress.

Kate Middleton’s wedding dress for her marriage to Britain’s Prince William will be designed by Sarah Burton of the Alexander McQueen fashion house.

Sarah Burton, who took over as creative director at the prestigious house after McQueen’s suicide, was selected by Middleton to help her develop her own style.

Burton, 36, denied she had been handed the “most coveted commission” in fashion but tradition dictates that royal bridal-gown designers are bound to secrecy by the royal family’s office at Buckingham Palace.

A fashion source told the paper the dress would be a “combination of Middleton’s own design ideas and Burton’s deep knowledge and understanding of high fashion.”

According to the report, Jonathan Akeroyd, the fashion company’s chief executive, told a work colleague they had landed the commission, but later denied it.

“I am the CEO. I would know if we were doing it,” he added.

Buckingham Palace refused to confirm or deny the rumours, adding that it would not reveal the identity of the designer before the wedding on April 29.

Burton worked with McQueen, the enfant-terrible of British fashion, for 14 years before his suicide.

She grew up in the northern English city of Manchester before moving to London to study fashion at Central St Martins College from which she graduated in 1997.


Source: AFPrelaxnews

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The world’s best-dressed cabin crew

The luxury Lifestyle blog (the home of luxury Lifestyle) presents The world’s best-dressed cabin crew.

 
Qatar Airways has topped a list of “best-dressed” airlines conducted by airfare comparison site Skyscanner.

The airline’s “retro-look” uniforms won the votes of 33 percent of respondents to Skyscanner poll, which was timed to coincide with London Fashion Week last week.

Air France‘s uniforms, designed by Christian Lacroix, came second place with 17 percent, while British Airways came in third with 15 percent.

Other entries in the top ten included Spanish carrier Iberia and Italian carrier Alitalia, along with Delta in the US and India’s Jet Airways.

Although cabin crew style doesn’t play the role in flying that it did 30 years ago, some airlines still invest big bucks in dressing their customer-facing staff.


Whether crew are dressed to reflect local style such as Singapore Airlines’ iconic “Singapore Girls” or kitted out by top-end designers such Christian Dior and Nina Ricci, who have both designed for Air France, the outfits play an important role in public perceptions of a carrier.


Airlines in Japan even sew computer chips and serial numbers into their uniforms to try to stop them being sold onto local fetish shops, where the outfits can sell for thousands of euros.


The sartorial choices of the world’s airlines have even spawned a fan site from Netherlands-based flight attendant Cliff Muskiet — “Uniform Freak” displays 947 different stewardess uniforms from 386 airlines, complete with archives from previous uniforms.
Source: AFPrelaxnews


Top ten most stylish airlines ranked in order of most stylish

1. Qatar Airways
2. Air France
3. British Airways
4. Iberia
5. Alitalia
6. SAS
7. Delta
8. Aeroflot
9. Jet Airways
10. Lufthansa

 
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Kamis, 03 Maret 2011

Natalie Portman Wears $50 H&M Dress to Pre-Oscar Party

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Natalie Portman Wears $50 H&M Dress to Pre-Oscar Party .

While the sartorial set is focused on what Natalie Portman will wear to the 2011 Oscars, the Best Actress nominee still managed to cause quite a stir with her choice of dress for the pre-Oscar Vanity Fair Campaign Hollywood 2011 - Richard Mille Toasts Fox Searchlight Films party at Hollywood’s Bar Marmont.

And though the Black Swan star has top designers at her disposal, she opted for a cream, 100 percent recycled polyester shift with three-quarter lace sleeves from H&M’s Conscious Collection (the retailer’s eco-friendly fashion line).

Perfectly accommodating the Dior campaign star’s growing baby bump (and her environmentally aware stance), the sustainable ’60s-style silhouette looked chic without reading “maternity” in the slightest.

The real kicker? The dress retails for just $49.95.

So maybe we can’t all have Portman’s breathtaking good looks and impressive acting abilities, but at this rate, we CAN have her wardrobe.

Mark your calendars—the new Conscious Collection pieces hit H&M stores April 14.

Plus, see what Natalie Portman wore to the 2011 Oscars.

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Oscars 2011 Dress Trend: Purple Gowns on Natalie Portman, Mila Kunis, Scarlett Johansson, and More

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Oscars 2011 Dress Trend: Purple Gowns on Natalie Portman, Mila Kunis, Scarlett Johansson, and More

 
Purple reigns: Scarlett Johansson, Cate Blanchett, Mila Kunis, and Natalie Portman at the 2011 Oscars.

There were grape expectations on the 2011 Oscars red carpet. Several A-list actresses appeared in various shades of purple, ranging from lavender to deep plum.

Mila Kunis was lovely in an Elie Saab chiffon gown with tiered lace detailing and grosgrain ribbon waist. The soft lilac hue looked great with her brunette coloring, and the low-cut bodice and sheer slices along the skirt were tastefully revealing.

Cate Blanchett was again the most experimental dresser, in pale violet Givenchy Haute Couture by Riccardo Tisci with touches of daffodil yellow at the shoulder. The sculptural, flange shoulders and leather-covered beaded embellishments showed Riccardo Tisci’s focus on Japanese robots, while the skirt flowed gracefully into fine pleats.

Scarlett Johansson stunned in a one-of-a-kind wine lace gown by Dolce & Gabbana. High-necked and modest in front, it steamed up with a cutaway back. Deep magenta inset lace panels outlined her curves.

Last on the red carpet, Natalie Portman fulfilled many Oscar-watchers’ dreams by wearing Rodarte. (The Mulleavy sisters behind Rodarte designed tutus for Portman’s film Black Swan but weren’t included in the Costume Design nomination; they’re also personal friends of Portman's.) She swathed her baby bump in a regal violet silk chiffon draped gown, its V-neck brightened with Swarovski crystals. Her beaded tassel Tiffany earrings continued the amethyst theme.

Did co-stars Kunis and Portman make like their movie and plan a copycat moment by dressing in the same color range? We bet they’ll be laughing about this during the after-party.

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Burberry Spring 2011 Ad Campaign: Take Three

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Burberry Spring 2011 Ad Campaign: Take Three.
 

The latest Burberry Spring 2011 ad featuring Tara Ferry and Tali Lennox

Following Cara Delevingne and Jacob Young and Sacha M’Baye and Jordan Dunn, the next installment in Burberry’s multipart Spring 2011 ad campaign features yet another gorgeous young British couple sporting the brand on Brighton Beach—that’s England, not Brooklyn.

For March, the couple in question is pop royalty Tali Lennox—daughter of Annie—and Tara Ferry, who hit the sand (or rocks, rather) in the season’s staples of studded leather, snakeskin moto jackets, and leopard minis.

“We wanted to create a dynamic, evolving campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl," said Burberry chief creative officer Christopher Bailey upon announcement of the monthly campaign concept in January.

The diversity of the global consumer isn’t the only thing they’re showing off; the campaign also displays the diversity of the brand as well: Burberry Prorsum, Burberry London, Burberry Brit, and Burberry accessories are all featured.

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Roberto Cavalli Stands By John Galliano

Roberto Cavalli on the runway
of his Spring 2011 fashion show.
The luxury Lifestyle blog (the home of luxury Lifestyle) presents Roberto Cavalli Stands By John Galliano.

The house of Dior has suspended him, but at least one fashion friend is standing behind John Galliano in the aftermath of his alleged anti-Semitic rants: Roberto Cavalli.

“I know John for many years and he’s a wonderful person,” Cavalli told the Telegraph in a video posted this weekend. “I cannot believe that he made racist [remarks]. I think that somebody wants to be bad to him.”

Cavalli’s comments were made before the release of a video this morning that appears to show Galliano on tape saying things like, “I love Hitler ... People like you would be dead. Your mothers, your forefathers, would all be f—– gassed."

“He helped the maison Dior to be what it is today,” Cavalli says in the clip. “I don’t want to judge anybody, but I love John. John, I am with you. I do not believe it.”

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Minggu, 27 Februari 2011

Versace Fall 2011 Runway Review

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Versace Fall 2011 Runway Review.

  
Oscar-worthy dresses – of course. No one does sexy like Donatella Versace, but who would have thought that Versace would present stunning bridal-worthy gowns for her Fall 2011 collection? Naturally, the designer’s signature high-impact, skin-revealing looks were on the runway, but in a more restrained way this season, which was achieved mainly by keeping looks in monochromatic palettes so as to not take away from daring cuts, graphic accents, or intricate appliqué embellishments.

 
Aside from flowing gowns, there were flawlessly tailored military-inspired outerwear and cocktail dresses including a gorgeous black military coat that came belted and accented with gold hardware, which opened the show and then later made its way out in a white iteration. The gold hardware detailing translated into separates and little black dresses as well, and lest anyone think Versace left fur out this season, it was shown wrapped around models' necks, on outerwear, and even in one case accenting the sleeves of a belted white coat.

 
Brava Versace for creating a parade of tasteful high impact looks that didn’t rely on sex appeal for their luster.

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Antonio Marras Fall 2011 Runway Review

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Antonio Marras Fall 2011 Runway Review.

Italian men love their mamas and designer Antonio Marras is eager to express his gratitude to his own. Marras dedicated a whole collection inspired by his Italian mother for Fall 2011. Long, lean silhouettes in black referenced a 1940s style. Beautiful, brightly color floral prints stood out on the solid canvases. Menswear was a huge part of the collection shown in houndstooth jackets, white collar shirts, and tailored trousers.


Stripes were also a major component shown in different widths on dresses and sweaters. They had a nautical feel as well as a menswear cut tailored for a lady. A series of gorgeous full skirts were also shown in dark colors and prints in pleated silks.

 
Another nod towards Marras’ Italian mother were the knee-high socks that looked fresh and modern paired with a front slit, wool skirt. Memories from Marras childhood were referenced in the prints, styling, and remodeling of menswear into womenswear which was a habit of his mother's. From the looks of his collection, Italian mothers know how to dress.

 
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Kamis, 17 Februari 2011

Dressing Up In Your Spring Time Fashions

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Dressing Up In Your Spring Time Fashions.

Spring time always brings new fashions. This spring designers are taking their looks from history books. Color is back as well. With the pastels of the season the designers have the run ways looking like fields of flowers. You will be seeing many fashions back from the fifties and sixties.

Back in fashion is the sun dresses from the fifty's and sixties. These are great items that you might be able to find in your mother's closet. These fun and flirty dresses can be found in vintage styles or more modern prints. They are great paired with a pair of flats for a really styles and comfortable look. Be careful as the chunky platform shoes of last year are still in style they may not pair well with this look.

You will also find Bermuda shorts back on the racks for both girls and guys. This is a classic look that will replace the short shorts of the past few years. They are available in checks and plaids as two of the most popular choices this fashion season. Pairing them with a coordinating solid collared shirt in a pastel color will finish off your spring/summer 2008 look.

Big is back. From the chunky shoes to the over sized handbags, the bigger the better this spring/summer season. Large buttons and wide belts are also in this year. Your accessories though should match and compliment what you are wearing. This will be a great vintage summer season with the old becoming new again.
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Green Fashion Trends

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Green Fashion Trends.

Nothing is safe from the Green Movement. Nothing, not even fashion. Forget those disposable clothing and the disposable gadgets. Forget what over the top meant and welcome to what it means now. The current trends in fashion are no longer just about the individual, but they are about causes and the planet. Who knew that the once shallow thoughts of fashion could become the deep goals of the nation and world? While it was once just thought that only the outcasts pushed for change, now it is in the fashion mainstream world as well.

For a long tie, fur was all the rage and the hottest fashion. Then PETA, People for Ethical Treatment of Animals, came along and gave those furs faces. This, along with the ASPCA, American Society for the Prevention of Cruelty to Animals, and the WWF, World Wildlife Federation, all have greatly contributed to the reduction and the elimination of real fur on the cat walk. This was the beginning of the green movement in the fashion industry.

From just the adoption of faux furs the whole fashion industry took on a cause. It is now very common to see outfits that are made from all natural materials that have been procured in environmentally safe manners. This helps to promote a better view on the world and helps them to share in helping to raise awareness to the goals of the world. It is thought that what happens in London, Japan, and New York is what is happening in the world, and those locations are the locations that are pushing the fashion to be greener than ever.

In addition to creating clothing with green materials, the use of the green pallet is also becoming quite popular. This color has gone from be a symbolic color used in words to express the support of the earth and has gone to being the real color, reminding everyone to help their planet for themselves and the generations to come.

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Senin, 14 Februari 2011

Emporio Armani x Reebok EA7

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Emporio Armani x Reebok EA7.

 
Emporio Armani EA7 and Reebok have created the EA7/Reebok ZigTech line. The Zig-Tech line is Reebok’s line of shoes with distinctive zig-zag soles and this latest iteration is a continuation of the Armani/Reebok partnership which includes activewear and shoes. The whole line has a bit of a sci-fi-meets-sportwear aesthetic. Shown above is the rather architectural ZigLace shoe. The Reebok ZigPump which comes in silver with glossy patent inserts has midfoot strap to keep the foot in place and the classic Reebok pump mechanism.

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Miu Miu Crystal Matelasse Bag

The luxury Lifestyle blog (the home of luxury Lifestyle) presents Miu Miu Crystal Matelasse Bag.

 
A bag that looks like it was made for a princess, or for Cinderella, and this Miu Miu Crystal-Embellished Matelassé Leather Bag is one of them. The royalty effect happens as a result of a magical combination of powder blue matelassé leather, shiny silver hardware, and crystal embellishments on everything. It has a turn-lock closure on the front and although it’s shown here with the detachable crystal-chain shoulder strap it also comes with a braided leather one for daytime looks.

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